2020 has certainly been a year to remember. For some business owners, it has been a time for reflection and adapting business plans to accommodate clients’ shifting priorities. For others, it has been a tidal wave of challenges, and trying to stay afloat has been their only option.
This year has been incredibly challenging, but better days are coming. And 2021 is almost here! (*Cue the fireworks*).
Whatever 2020 has brought you, it’s time to think ahead about how you will tackle your business endeavors and make the most out of the upcoming year. Here are the top 5 ways to set yourself up for success in 2021.
Focus on exceptional customer service
If you are a business owner or work for any corporation, then you know success greatly depends on top-notch customer service. From meeting customer demands to creating a lasting impression, there are many components that build up a strategy for strong customer service.
One component is a positive customer journey. As you know, convenience and efficiency are keys for success. Clients expect the process to be smooth, with little or no hiccups along the way. Providing regular status updates will give them confidence in knowing that everything is being handled.
Focus on selling and getting orders into the consumer’s hands faster than ever before with these OMG features, which will revive your customer experience:
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OMG Order Status: Create a custom description that explains what each status means and enable Order Status visibility at the store level.
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Group Portal: Answer customer’s questions before they even ask them by sharing the Group Portal link, providing details on store information, tracking orders, and more!
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Purchase Order Report: Reduce ordering errors and save valuable time by organizing orders by vendor or supplier without tallying product quantities by hand.
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Email Customers: Maintain communication with customers using OMG communication features.
Pivot, pivot, pivot
2020 has been a year of surprises, and as a business owner, you’ve had to learn how to become nimble and embrace this unknown territory. As the new year approaches, continue to be flexible. It’s completely acceptable to change up your plans, try new things, and adjust accordingly as everything unfolds.
There are a plethora of sales opportunities just waiting to be discovered. Ramp up your sales plan by incorporating these tried-and-true methods into your routine. Then, expand your reach and look into working with new industries. Who knows what the future holds if you take that leap and begin to service new sectors.
Create a plan for attack, incorporate new methods into this plan, and leave room for modifications along the way. 2021 is coming – make sure to tackle it like a pro!
Regularly post on social media
Social media is a powerhouse for driving marketing efforts, reaching and engaging with potential customers, and building brand awareness. 77% of consumers will buy from a brand they follow on social over another (Sprout Social).
It’s critical to have a social media presence, and to do so, you need to post captivating, yet informative, content regularly. A rule of thumb when developing a social media strategy for 2021 is understanding which platforms your customers use. Facebook appeals to an older generation and Instagram and YouTube are used mainly by a younger demographic.
If you are looking for some social media guidelines before you get started, then have no fear! Here is a list of our tried-and-true social media tips and tricks, as well as inspiration for posts.
Your story matters
Blogging is king when it comes to amplifying your website’s views. Search engines recognize when you produce valuable content with intentional keywords. That’s why it’s so important to regularly write blog posts, all while including links to other areas of your site, as well as adding in images and videos, which will help appeal to a wider audience.
This year, the “top three organic content distribution channels B2B marketers use are social media platforms (89%), email (87%), and their organization’s website/blog (86%),” according to the Content Marketing Institute.
Whether it’s a social media post about a new product launch or a blog on how to use promotional products to market a business, you have a number of platforms to promote your story and generate valuable information, which in in turn, will help boost your ranking in search engines.
All about scalability
Sometimes, emailing clients isn’t top-of-mind. If you get occupied with other routine tasks, it’s hard to think of priorities that really do matter! When preparing for 2021, begin to think about how to scale your business. From sending out automated emails to implementing Live Inventory Feeds, there’s so much you can do to make your business run efficiently and effectively.
Automation can save your business time and money. With almost every industry adopting automation, take time now to research how you can implement automation into your everyday routine. To help with that endeavor, check out these OMG features that will make your workday easier and set you up for success in 2021:
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Duplicate Stores: Recreate successful stores with a single click, eliminating the need to reinvent the wheel.
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Live Inventory Feed: View live inventory data directly in the OMG platform to streamline the product selection process.
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Fundraising Tracker: Activate the OMG Fundraising Tracker to maximize sales with powerful social proof.
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Better days are coming! Now is the time to prepare for the future and make sure your business will thrive in 2021. By incorporating the simple steps above into your daily routine, you’ll be on your way to a prosperous new year. Cheers!
Not an OMG client? Get started today!
About OrderMyGear
OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at www.ordermygear.com.
Media Contact: Hayley Bell | hayley@ordermygear.com | 214-396-2110
