Score Big This Winter: Transform Team Sales With OMG

With winter quickly approaching, it’s time for Team Dealers to start preparing for another busy season. To help you prepare, OMG online stores are a must-have to stay competitive and relevant. Check out some of the best use cases and features you can utilize for a winning season.

Winter Stores Use Cases

From athletes ordering uniforms and gear to parents and fans stocking up on spirit wear, an online store can make the team ordering process easier on athletes and parents. If you’re in need of inspiration for profitable use cases, OMG is here to help guide your winter sports store journey. To get started, team dealers should consider these use cases:

• Basketball
• Football
• Swimming 
• Wrestling
• Ice Hockey
• Ice Skating 
• Ski & Snowboarding Clubs
• Spiritwear for Parents & Students

Popular Features For Winter Sports Stores

Spend more time running your business and less time manually collecting orders. With OMG’s built-in features, it’s easy to expand your offerings to new and existing customers. Some key capabilities include:

• Template Stores: Turn your past stores into ready to use templates you can use to build future sports stores. Create, edit, and archive templates from your library to quickly launch new stores without the need to start from scratch when a new opportunity arises. 
• Product Bundles: Product bundles make it simple for athletes to include multiple products into one order for easy shopping. Bundles are great to encourage the purchase of high value items, or for athletes and fans who need an assortment of branded gear.
• Uniform Builder: Easily add sublimated, highly customized products from your favorite uniform builders directly to your storefronts. We’ve partnered up with Founder Sport Group and Under Armour to bring you this feature and we will continue to add more suppliers and brands in the future.
• Product Personalization: Allow consumers to personalize products with their name and team number.
• Klarna (Buy Now, Pay Later): This payment option gives customers the opportunity to purchase high value items and  to split their purchases into smaller, interest-free installments – like ‘Pay in 4’ or ‘Pay in 30 Days.’ The best part? You get paid in full and upfront like any other regular transaction, while the consumer gets more time to pay. Klarna also handles collecting the payments from the consumer and addressing any fraud or missed payments, so you can focus on growing your business.
• Reporting: Take advantage of our detailed reports to stay on top of new orders and make informed decisions that ultimately drive growth. OMG offers custom reports, fundraising reports, purchase orders, and more. 

Tips For A Successful Spirit Wear Store

Online stores are great for improving fundraising efforts and fostering school pride. To go the extra mile, here are some tried-and-true strategies we suggest: 

• Simplicity: Keep it simple, and utilize product bundles to help meet product minimums and increase sales. It’s also smart to offer a limited selection of products to streamline fulfillment. Choose a couple new or trending products in addition to tried-and-true fan favorites, but try to stay between 10-15 products total. To up the ante, offer personalization options on some (or all!) products at an upcharge.
• Spirit Branding: Increase school pride with a fully branded spirit wear store. Be sure to utilize main features like banners, logos, and colors. Utilize Advanced Branding features for an even more custom experience.
• Donation Options: Maximize fundraising efforts by including the fundraising amount in the product’s pricing, or by offering a donation option. Include multiple increment options like $10, $25, $50, and $100. Boost donations by initiating the Fundraising Tracker or Timer on your spirit wear storefront, so customers can reach a goal for the cause. Giving visual cues can help clearly communicate the fundraiser’s purpose.
• Timeframe & Buy-In: Maximize sales and keep costs low by setting a store deadline, which will encourage customers to place their orders. It’s also important to communicate your expected fulfillment timeline, which helps build trust with customers. Lastly, solicit buy-in from group leaders to encourage consumers to shop.

For more helpful resources, check out 6 Keys To A Successful Spirit Wear Store and a Team Dealer Success Story  for more inspiration!

OMG team stores are changing the game, and now is the time to get started on your winter sports stores. Contact us today if you’re ready to open an online store for your customer, or check out our sample stores for additional inspiration.