Fundraising Fundamentals

One of the most impactful ways to unite people behind a cause can be done with fundraisers. At OMG, we make it simple for you to launch an online fundraising store to help your customers raise money selling branded merch and apparel. 

Features specific to fundraising

Our Pop-up platform offers innovative features specifically built to help your fundraising stores reach peak efficiency:

• Fundraising Tracker: Maximize both sales and impact. The fundraising tracker allows you to display a tracking meter directly on the storefront, so your customer and shoppers can see how much progress has been made towards the fundraising goal. Using this functionality also gives you a high level of control and can be used on a case-by-case basis. It can also reinforce the sense of community for the fundraiser your customer is hosting.

• Copy Stores: With the ability to copy any store, it’s a no-brainer to repeat past successful fundraising initiatives. The ease of duplicating a store allows you to quickly present a solution to your customer, as well as open the store with a faster turnaround time, ultimately helping raise as much money as possible.

• Your Templates: As an alternative to copying a previous store, you can turn your past fundraising stores into ready to use templates you can use to build future stores. Create, edit, and archive templates from your library to quickly launch new fundraising stores without the need to start from scratch each time a new opportunity arises. 

• Product Bundles: Product bundles are a unique feature allowing you to include multiple products into one order for easy shopping. Bundles are great for encouraging the purchase of high value items, or for shoppers who need a diverse assortment of branded merchandise to show their support for the cause.

• Klarna: This quick and easy payment option gives shoppers the ability to pay smaller amounts over time, encouraging the purchase of more and higher value items. Perfect for shoppers who don’t want to pay the total price for their order upfront, Klarna provides flexible payment options, and you still get your money right away.

• Fundraising Report: Utilize the fundraising report for a breakdown of gross & net fundraising totals, which can help you to stay informed about what strategies may or may not be working. This report also helps you easily keep track of how much money each of your fundraising stores have raised.

Fundraising Examples

Opportunities to raise money are all around, and shoppers will be excited to support a worthy cause. Some top common fundraising causes we see include: 

• Youth and Family: clubs and camps, sports groups, events, shelters, organization fundraisers
• Animals: local shelters, endangered species protection groups, adoption events
• Medical: research and awareness, health clinics, humanitarian efforts
• Education: school programs, classroom supply drives, student clubs
• Other causes: disaster relief, human rights, environmental causes

Fundraiser Formula

Fundraising is personal, and with OMG your customer can support any and every cause or community with just one online store partner. Once your customer is invested in a cause, OMG’s tried and true fundraising formula can help guide your efforts and maximize impact. Using this formula, you’ll be able to open fundraising stores that wow shoppers and exceed your customer’s goals. 

 Check out our Fundraiser Formula infographic for inspiration to get started!

Give back to your community and grow your business, all while becoming the go to for all of your customers fundraising initiatives. 

Contact us today if you’re ready to get started on your own fundraising online store or have questions about OMG!